Campaign Academy 2020: Digital
August 19, 2020
12:00 pm - 6:00 pm
The Democratic Party of Wisconsin and Arena are hosting Campaign Academy 2020 — a free virtual training that will take place during the convention. Campaign Academy 2020 will give participants a look behind-the-scenes of political campaigns and prepare them with the skills, knowledge, and tools to find meaningful campaign volunteer experiences.
From August 17-20, we’ll host four days of training, where participants can build a schedule of sessions from campaign fundamentals to organizing to digital.
The Democratic National Convention presents a unique organizing moment for Democrats across the country. Particularly in a year that has been marked by social distance, providing first-time voters and experienced volunteers alike with a collective experience that better equips them to engage in this election cycle will benefit campaigns up and down the ballot.
To match the moment, Arena, the Democratic Party of Wisconsin are hosting Campaign Academy 2020, a free virtual training that will take place during the Convention. Campaign Academy 2020 will give participants a look behind the scenes of political campaigns, and prepare them with the skills, knowledge, and tools they need to find meaningful campaign volunteer experiences in 2020 and beyond.
From August 17-20, individual experts and leading progressive organizations will join Arena, the Democratic Party of Wisconsin to facilitate four days of training, where participants can build a schedule of sessions that span three themes: campaign fundamentals, organizing, and digital. Each session will be interactive, experiential, and highlight opportunities to implement inclusivity and cultural competency in campaigns.
Here’s a thematic overview of the Campaign Academy 2020 4-day agenda:
- Monday, August 17: Campaign Fundamentals
- Tuesday, August 18: Organizing
- Wednesday, August 19: Digital
- Thursday, August 20: Highlights
Campaign Academy 2020 will draw back the curtain on how and why campaigns make decisions, and empower participants to identify the most valuable way they can support local and national races in their communities or in target states. Coming out of the Convention, we’ll have an even stronger grassroots movement ready to elect Democrats in November. Learn more at training.win.
Background on Democratic Party of Wisconsin
Under the leadership of Chair Ben Wikler and Executive Director Nellie Sires, the Democratic Party of Wisconsin has emerged as a leader in Wisconsin and on a national stage as a shining example of the power of state parties to lead Democrats to victory up and down the ballot.
On April 7, the nation watched as Wisconsin Republicans did the unthinkable and forced an in-person election for a critical State Supreme Court seat in the middle of a pandemic. The GOP used every lever at their disposal to rig the race in their favor – but DPW’s army of organizers and volunteers out-organized their suppression tactics, defeating Trump’s hand-picked candidate by over 10-points.
We showed Democrats that what works on the doors also works online – we reached out millions of times through phone calls, text messages, and social media channels to help Wisconsinites cast safe absentee ballots from their homes, shifting our entire voter outreach program on the turn of a dime. By April 7, 2020, our organizing team was larger than it had been on election day of November 2018 – using a new set of tactics suited to a radically changed world. The Democratic Party of Wisconsin has effectively established the COVID-19 campaign playbook for Democrats nationwide; as the New York Times wrote in the aftermath of the spring election, “Look to Wisconsin for Lessons on a Digital Campaign During a Pandemic.”
And we aren’t taking any vote for granted in 2020. With Wisconsin having the potential to swing the electoral college and legislative Republicans being three seats shy of veto-overriding supermajorities in each chamber — thanks to egregious GOP gerrymandering — the work we do in Wisconsin this cycle is incredibly important and will have an impact for generations to come.
To learn more about the Democratic Party of Wisconsin and how to get involved, visit our website.
Background on Arena
Arena convenes, trains, and supports the next generation of candidates and campaign staff. Since its inception in 2016, Arena has built a robust suite of resources and trainings to create a progressive talent pipeline with the tools, skills, and networks needed to win in 2020.
In addition to supporting 63 individual candidates across the country, in 2018, Arena launched a campaign toolbox with free tools and templates that have been viewed more than 18,000 times. In 2019, we launched Arena Academy, a professional, immersive, in-person training opportunity through which we’ve trained more than 1100 current and future campaign staffers, the majority of which are women and people of color. Arena has also created Arena Careers, a one-stop platform for progressive job seekers and progressive organizations to search, connect, and hire for priority positions.
To date, we have trained over 1100 aspiring campaign managers, organizing directors, organizers, data and analytics directors, digital directors, finance directors, communications directors from 38 states + Washington D.C. 65% of our trainees are women or gender non-binary, and 55% are people of color. 59% of our trainees have come through our Academies on either a partial or full scholarship, and 77% of scholarship recipients are people of color.
We have placed more than 300 of our graduates into 2020 positions, 63% of which are active campaigns on the national, state, and local levels.
To learn more about our programs, visit our website.